Frequently Asked Questions

Ruvo is a brand visibility agency for small businesses. We start by finding out what's working and what isn't. Our Brand Market Analysis looks at how your brand shows up, how you compare to competitors, and where your best customers are, then gives you a 30/60/90 day roadmap. From there we coordinate the solutions: targeted direct mail and digital, websites, social media, print, signage, event materials, promotional products, and apparel, all through one relationship.

We're based in Meridian, Idaho. We work face to face across the Treasure Valley, including Boise, Nampa, Caldwell, Eagle, Star, and Kuna, and we print, ship, and mail nationwide.

Ruvo works with new businesses that want to launch their brand the right way, and established businesses ready for a brand refresh or more visibility. Most of our clients are contractors and skilled trades, property managers and real estate, local businesses and retail, sports and youth programs, and nonprofits and community organizations.

Not at all. If you need one specific product or service, like a mailer, a website update, signs, or shirts, tell Ruvo what you need and we'll quote it. The Brand Market Analysis is for businesses that want to know what to focus on first before spending more.

When your website, mailers, signs, and shirts come from different places, the look, the message, and the story behind your business rarely match, and nobody owns the whole picture. Ruvo keeps your brand consistent everywhere customers see it, from your logo and colors to what you say and how you say it, and you deal with one point of contact.

Ruvo does both jobs. Like an agency, we start with strategy: a Brand Market Analysis that shows what's working, who you're up against, and where your best customers are. Like a print shop, we produce what your customers actually see, from mailers and signs to promotional products and apparel. The difference is that Ruvo plans and produces it as one coordinated system, in plain language, with no fluff.

Yes. Website builds, website remodels, social media, and Google Business Profile work are each scoped and quoted as their own project.

The free Brand Snapshot is Ruvo's quick look at how your business shows up to customers right now. You get:

• A 2 to 3 page Snapshot covering your Google Business Profile, website, social media, reviews, and how consistent your brand looks across all of it
• What's working, where the gaps are, and two free fixes you can do this week
• A short call to walk through it and talk about next steps, plus your copy to keep

Yes. There's no cost and no obligation. It's our way of thanking you for your time and showing you how Ruvo works before you spend anything.

The form takes about 5 minutes. Your Snapshot is ready within 3 business days of when we receive it.

We reach out to set up a short call, walk you through what we found and the recommended next steps, then email you your copy. It's a discovery meeting, not a sales pitch.

Yes. Move forward with a Brand Market Analysis within 14 days of your Snapshot call and take 10% off.

A Brand Market Analysis is Ruvo's in-depth report on where your business stands and what to do next. It includes:

• A brand audit across every touchpoint
• What real customers say about businesses like yours
• A competitor comparison
• A page-by-page search and AI visibility review
• Consumer intelligence targeting: we find the households that look like your best customers, by full ZIP code, sub-ZIP code, and carrier route
• A 30/60/90 day roadmap with a 1 to 10 scorecard for each part of your brand visibility and marketing
• A review call to walk through everything with you

$2,250 for one market. Each additional market is $750.

A market is one city or trade area where you compete with the same businesses for the same customers. Locations in Boise, Meridian, and Nampa count as one Treasure Valley market. A location in Twin Falls or another state is an additional market.

Contact Ruvo through the form or give us a call. Within 1 business day, we confirm the details and send your intake form along with your invoice. Your intake is processed and work starts once the invoice is paid.

Your report is delivered within 7 to 10 business days of when we receive your completed intake form. The intake takes longer than the Snapshot form, and the more you share up front, the stronger your analysis will be. The review call follows within 3 business days of delivery, once you've had time to read it.

There are two smaller reports:

• Local Visibility Report ($695): for a single-location business that wants to know why local customers aren't finding it.
• SEO & AI Visibility Audit ($995): for businesses that only need search.

Upgrade to a Brand Market Analysis within 14 days of your report's delivery and the full fee counts toward it. That's the upgrade credit.

Ruvo offers four reports. If you're not sure where to start, start with the free Brand Snapshot. On the call, we'll talk through which report fits, if any.

Move forward with a Brand Market Analysis within 14 days of your Snapshot call and take 10% off. The Local Visibility Report or SEO & AI Visibility Audit fee counts toward a Brand Market Analysis within 14 days of delivery. The two never combine.

No. If you qualify for both, we apply the one that saves you more.

No. The 30/60/90 day roadmap is yours, and how you act on it is up to you. If you get stuck or want help, Ruvo can pick up right where the report left off.

Yes. Everything you share with Ruvo and every report we build is confidential by default. See our Privacy Policy for details.

Yes. Ruvo sources promotional products and branded apparel, from shirts, hats, and jackets to drinkware, bags, and event giveaways. We match them to the rest of your brand so your logo, colors, and message look the same on everything.

First we confirm the details with you: the product, artwork, colors, sizes or dimensions, and quantities. Then we send a written quote that matches and double-check everything before anything is ordered. You get a digital proof, and production starts once you approve it in writing. One round of revisions is included.

Your order starts once it's paid. Production time starts when you approve your proof, because nothing can be made without approved artwork. If an item takes 14 business days and the proof is approved 10 days after we send it, your 14 days start on the day you approve.

• Apparel (embroidery and screen printing): 10 to 16 business days
• Promotional products: varies by item, plus 3 to 7 business days of shipping from the supplier

It varies by product and by order. Tell Ruvo what you need and how many, and we'll find options that work for you.

Often, yes. Rush isn't available on every product, it carries an added fee, and bulk pricing doesn't apply. Ask early and we'll tell you what's possible.

Orders are paid in full when you order, unless a deposit is agreed on before invoicing.

Your logo, ideally as a vector file (AI, EPS, SVG, or PDF). If it isn't print-ready, we can clean it up for an hourly art fee. Embroidery needs a one-time digitizing setup for each logo version and size.

Yes, especially for local businesses. In the Direct Mail Influence Study from RRD, the largest marketing mailer of the USPS, 55% of people said they pay more attention to direct mail ads, compared with 39% for digital ads, and 36% keep a specific spot at home for print ads they want to save. People keep a postcard on the counter. They scroll past an ad in a second.

Yes. We target by full ZIP code, sub-ZIP code, and carrier route, so your mail reaches the streets you choose instead of a whole ZIP code. As an authorized RRD reseller, Ruvo uses what RRD calls one of the highest-quality, single-source databases on the market, with nearly 100% geographic coverage in the United States.

We don't decide. You do. Your targeting report is built on RRD's Consumer Graph, which connects offline and online data to find households most likely to buy. The report ranks the trade areas most likely to purchase your product or service, and you choose where to mail.

Yes. Ruvo can mail to a list you already have, like past customers or loyalty members, or build one for you: homeowners, new movers, or households that match your best customers. Each piece can be personalized to the person receiving it.

Targeted postcards, promotional inserts, shared mail, and standalone direct mail campaigns. As an authorized RRD reseller, we pair national reach with campaign planning built around your business.

• Solo mail arrives as its own piece in the mailbox. In Idaho, our main offering is solo mail, mostly targeted postcards.
• Shared mail places your ad alongside other businesses' offers, so everyone shares the postage cost. It runs weekly or biweekly in many markets across the country, but it isn't offered in the Treasure Valley yet.

Yes, and we encourage it. Consumers encounter an average of six touchpoints before making a purchase, so reaching the same households in the mailbox and on their screens works harder than either alone. Ruvo runs display, mobile, and streaming TV ads to the households that get your mail, using targeting data that covers more than 130 million U.S. households. The ads run for 30 days alongside the mail drop.

Yes. Design, the audience list, printing, and mailing are one project with one point of contact at Ruvo. You approve a proof before anything prints.

We can do that too, including small runs. We can also send specialty pieces like magnets, die-cut shapes, and samples.

Yes. Ruvo mails locally and nationwide. Postage can run higher outside our home market, and your quote shows that up front.

It depends on the size of the piece, how many homes you reach, whether it's personalized, and postage. You get a written quote with every cost spelled out before anything starts.

It varies by the type of mail and how you want it targeted. Tell us your budget and area, and we'll show you what fits.

Postage is estimated on your quote. Your final invoice shows the actual postage USPS charges for your mailing, so you pay what the post office charges.

It depends on the product, availability, and location, so lead time is quoted case by case. Seasonal campaigns should be booked early.

Tracking is set up for each campaign. We go over the tracking options in your quote and decide on them together before your mail drops, then review the results with you after.